Marketing 101 with Jimmy Buffett!

This guy doesn't miss an opportunity to brand things with Margaritaville, and I like it!

November 2, 2017

USA Today

Jimmy Buffett's line of Margaritaville items just keeps growing. 

First there were the restaurants.  Link here to find out where all the locations are.  There's plenty of places to get wasted away.

If you haven't heard, he's already building retirement communities for like minded people who want to languish away in Margaritaville.  Sign me up for that one someday.  Click here for details on that story.  

Then there's the Margaritaville blender.  Yes, a Jimmy Buffett item.  You can find it on Amazon.  Here's the link.

And coming on May 1st, 2018, MARGARITAVILLE: The Cookbook: Relaxed Recipes for a Taste of Paradise.  Co-authored by Margaritaville concept chef Carlo Sernaglia and food writer Julia Turschen, the book features dishes that keep Margaritaville fans coming back for more – expertly translated into easy-to-prepare, do-it-yourself recipes. 

I think I'd rather check into one of the retirement communities and have a chef prepare some of the goodies in the cookbook for me.  Yeah, bring me that Cheesburger in Paradise with a side of zucchini fettuccine please.